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The role of branding in creating and disseminating communications.
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There is sometimes a little confusion between the differences in branding, marketing, and advertising. It is essential to understand that they are three completely different entities that when used together can create the most powerful engine for business success possible.
The role of branding is defined as creating and maintaining a unique identity for a product, company, or service. It is the process of differentiating your offering from that of your competitors.
The role of marketing is defined as the management process that identifies, anticipates, and supplies the needs and wants of consumers. It is the task of creating value for a company through the creation and distribution of products or services.
The role of advertising is defined as the paid, non-personal communication of ideas, goods, or services through mass media. It is the use of paid media to promote or sell a product, service, or idea.
While all three of these terms are important, branding is the foundation that marketing and advertising efforts are built on. Branding is what sets your business apart from your competitors and creates an emotional connection with your target market.
